Smirnoff commercial (1996)

Smirnoff commercial (1996)

First 3d bullet time

Video

Trivia:

1) Made by BUF Compagnie, Smirnoff Smarienberg is UK commercial.

2) The method used for creating these effects involved a technically expanded version of an old art photography technique known as time-slice photography, in which an array of cameras are placed around an object and triggered simultaneously. Each camera is a still-picture camera not a motion picture camera, and it contributes just one frame to the video sequence. When those pictures are shown in sequence, they create the effect of "virtual camera movement"; the illusion of a viewpoint moving around an object that appears frozen in time.

3) Bullet time is a visual effect or visual impression of detaching the time and space of a camera (or viewer) from that of its visible subject. It is a depth enhanced simulation of variable-speed action and performance found in films, broadcast advertisements, and realtime graphics within video games and other special media. It is characterized both by its extreme transformation of time (slow enough to show normally imperceptible and unfilmable events, such as flying bullets) and space (by way of the ability of the camera angle—the audience's point-of-view—to move around the scene at a normal speed while events are slowed). This is almost impossible with conventional slow-motion, as the physical camera would have to move impossibly fast; the concept implies that only a "virtual camera", often illustrated within the confines of a computer-generated environment such as a virtual world or virtual reality, would be capable of "filming" bullet-time types of moments.

4) First video game with 3d bullet time is  Requiem: Avenging Angel (1999), effect popularised in Matrix  (1999) and Max Payne (2001) videogame.